Brand Next, a Wolff Olins point of view, describes how brands of the future will be very different from brands of the past. Taking an aspect of the Brand Next thinking, The Store for Tomorrow explores the idea of brands as platforms for action, helping people do more and do better.
Held in London and New York, the show highlights ten platform brands that invite people to take part, to give as well as get. And the more people who join in, the better it becomes for everybody.