London Event, 6 February 2008
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On 6 February 2008, 300 guests attended the launch event held at Wolff Olins Headquarters, and were invited to browse the store, select something of interest and make an exchange. In just 45 minutes, over 42 actions were committed to.
By the end of the evening, the show transformed from a store of objects to a store of actions. For a further two weeks, it remained open to journalists, clients and students to shop by appointment.
